Knowing I am a die hard iPhone user myself I had to admire their confidence that I would love it.
The first aspect I set out to test was their camera - a majorly important point for me - and what better place than Sea World in Orlando to take a few snaps. All of the below are unedited images.
|Kaya pets a dolphin|
|Are we nearly there yet?|
|Nana and Gramps, Kaya and unknown monster|
I'm not sure that the clarity is quite as good as the iPhone but I did love the larger screen (4.2'' v iPhones' 3.5'') as well as their fabulous 'story maker' feature. This allows you to select photos and put them together for an instant video - complete with a choice of music and filters.
Here's my SeaWorld 2013 Story Maker in 'Retrospect'
I should say that this was my first attempt using the feature - but I'm looking forward to doing some more professional looking ones soon!
Other than that the big pluses that seem to be on the Z10's side is processing power and web browsing. (The Z10 can access games and videos on the Internet that require Adobe Flash). The major minus is less storage capacity.
Other than that it's purely individuals preference.
So was I swayed?
Swayed - yes. Converted - not quite.
Disclosure: The BlackBerry Z10 was sent to me for the purposes of this review.