Having never been I wasn't sure what to expect, it's a strange concept to sell to people, but without a doubt it works. A TV show, no tickets, secret gigs, tiny venues, pubs, clubs, courthouses and churches taken over by music and more. All in a small town hanging off the edge of the western world.
Over the weekend we saw countless bands, singers, musicians and speakers that we had and hadn't heard of. Good food, great walks, and the Guinness looked very, very appealing.
Watch a bit about it here - and then come and see the stunning coastline.
And did I mention I went for a swim? That's what no drinking will do to you.